Havenly Acres

Havenly Acres, the creation of Laura Montgomery and her fiancé Sean Booth, is currently a vision and is slated to become reality in 2025. I reached out to Laura to see if I could design a logo for her to use in my portfolio as a sample of client work. She and Sean allowed me to create a logo and slogan for their retreat they plan to have in the future.

We started with a Brand Identity Questionnaire, which I use for all new clients to get a feel for their brand identity. This is used to help in brainstorming initial ideas for a logo, as well as getting a general understanding of the feel of the brand, which would be translated through the logo.

I developed a few different directions, based on information from the questionnaire which I showed to Laura and Sean for feedback. Based on their feedback, and a few more tweaks, we landed on the evergreens done in traditional pen. and ink and then digitized into a vector image.

From there, I developed a main, a secondary, and tertiary logo and color palette that can be used across different platforms for branding. purposes.

Scroll through the carousel on the right to see the process and finished images.

Additionally, I mocked up a website and social media posts using pictures from their land. Mockups are a really great way to see how a logo works in action, and how to visualize branding across different platforms.